LANDR is out to change this with an artificially intelligent mastering engine that ranges from $6 to $39 per month, depending on the level of quality desired. “Internet streaming is clearly the weakest link.” “In a live show, everyone goes to great lengths make the music sound as good as possible,” says John Acquaviva, DJ and LANDR investor. Professional recording artists hire a mastering engineer to adjust the dynamics, bass levels, and compression of a song after it’s mixed, which can cost thousands of dollars per track. “When you randomly record the instruments in a song and put them back together in the mixing stage, you totally lose that perception of the landscape.” “Mastering is basically creating room dynamics to give the impression that you’re listening to the actual band playing in front of you,” says LANDR CEO Pascal Pilon.
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Rapper and record producer Nas, Plus Eight Private Equity (a fund started by DJs Richie Hawtin, Tiga, John Acquaviva and Pete Tong), and HDGL also participated.įor those who aren’t familiar with the process of recording an album, mastering is the final step in music production that happens after you record all of the parts and mix them together. Warner Music Group led the Series A round, joined by previous investors Real Ventures and YUL Ventures. For every musician who’s ever wanted their SoundCloud track to sound like it was produced by Timbaland, LANDR, a startup applying big data analytics to music mastering, has raised $6.2 million to build just the tool.
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